Episode – 34 Summary:
On this episode of Hair Biz Radio, Host Zakiyrah and Chay interview Pennae Akpuru, a new author, award winning international celebrity stylist and salon owner. Her work has been featured in Ebony, Essence, Upscale and Forbes.

Show Notes:
– A little bit about Pennae.
– She’s been in the business professionally for about 35 years.
– She wanted to change lives, not the fame and glamour.
– She started assisting her mother in the salon and then got her own clientele at 11 years old.
– Her families were all entrepreneurs and they stressed that importance to her.
– She got her license when she graduated from high school.
– She wanted to hustle and also be in business.
– What is your favorite technique you learned outside of school?
– Customer service.
– School brings out your gift.
– Financial wisdom and emotional support is also important.
– What are some things that helped you stay on track with your “changing people’s lives” mentality.
– Understanding that the character of people was changing when they were in her chair.
– Keeping God first is important and the styling was like a canvas.
– When you transitioned from a kitchen beautician from a salon owner, what marketing did you do?
– She made sure that she was the walking billboard.
– She kept her makeup and hair together.
– People in television inspired her.
– Did you ever have a moment where you thought you were too young?
– No, she cared about her appearance early because she dealt with abuse early.
– She knew what she wanted to do and made moves through the madness.
– What were some of the obstacles you had to endure to get a salon at 19?
– She wasn’t great in school with reading, comprehension, she didn’t have business savvy.
– The biggest obstacle she had was not understanding business.
– She was doing 15-25 clients a day with three assistants.
– She was hard-headed and thought character didn’t matter.
– She had a lot of money, but she didn’t do the right things with it.
– What was the transition period of moving to Atlanta and opening another salon?
– Her personal life was a lot of darkness.
– She doesn’t remember being a virgin, she lived in poverty.
– The hair industry was her safe haven.
– Her father abandoned them and she was the only girl among brothers.
– She ended up being a crack addict, and homeless walking around with her hair bag.
– Talk about having a vision and dream to keep you grounded.
– The dream is, who is behind the curtains making people glamorous?
– These dreams came to her at 5.
– When she was attacked, bullied, and abused, the power of the dream let her know that the pain was temporary.
– She’s been journaling her whole life.
– She believed in her dream and God so much that she knew that one day she would be behind the curtain.
– Your dreams speak to you, you’ve just got to believe it.
– The main thing is to write it down.
– Every day do something toward your goals and dreams.
– Psalm 37:4 – Delight yourself in me and I will give you the desires of your heart.
– You have to be the person He’s calling you to be.
– What were some things you learned about maintaining a salon when you were 19?
– Greeting your clients and make sure you have a good environment.
– Decorating and make sure the rooms were amazing.
– She had to build relationships with the client.
– A salon is a place where people should feel safe and amazing.
– Understand that teamwork really does make the dream work.
– Can you remember a favorite project?
– Ruby Dee – she was an actress that she looked up to.
– Steve Harvey
– Barry White – her godfather.
– Tell us about your book.
– She wrote her truth to help other women like God has helped her.
– This book is everything to her.
– What was the process like, writing our book?
– Her co-writer helped pull her story out.
– The hardest thing was the book opening up some wounds and she didn’t want to hurt anybody.
– She wanted to make sure that the reader was going to leave transformed.
– She was introduced to therapy at a young age.
– She is a firm believer of counseling.
– Stay on your path and don’t look to the left or to the right.

Actionable tips:
– Seek counsel with people in the business.
– Know exactly what you want and write it down.
– Change your circle, seek wisdom and guidance.

Tweetable Quotes
– Your dreams speak to you, you’ve just got to believe it.
– Sometimes your gift can cripple you.
– I hid behind my gift and my pain for a long time.
– Stop looking like you’re together, and be together for real.

Resources Mentioned
Living Past Your Pain to Live Your Dreams– book by Pennae


View all posts

Add comment

Your email address will not be published. Required fields are marked *